A Fractional Marketing &
Growth Boutique
Anchored in performance marketing principles & proven growth scaling techniques, we help grocery retail, e-commerce and SaaS businesses plan and execute to achieve growth outcomes.
-
martech & retailtech optimization
Every business experiences some level of friction optimizing disparate CRM, loyalty, retail media, e-commerce and promotion management systems and business processes. We specialize in assessing and optimizing cross-functional promotion planning processes and tools. We also take on the time-consuming task of evaluating new technologies (RFI/RFP).
-
Growth Scaling - OKR-based proven growth planning
We’re OKR (Objectives & Key Result) obsessed! Deeply convicted that operating systems build accountability and scale, we specialize in Peak Operating System - a proven OKR growth methodology adopted by TechStars startup accelerator and hundreds of VC-backed companies. We conduct Quarterly & Annual OKR & KPI planning sessions, with executional support on weekly implementation.
-
Go To Market Planning - Define & Launch
Lucero Growth offers a range of services, from custom Go To Market Plans to turnkey campaign packages & playbooks for repeatable product launches. We specialize in SaaS business planning– starting with ICP definition, positioning and launch strategy development, and excel at storefront launches for grocery and e-commerce businesses.
-
Fractional CMO & COO - Outsourced Service
Lucero Growth fulfills Fractional CMO & COO assignments for Grocery Retail, e-commerce and SaaS (fintech, retailtech) clients. Whether project based or interim engagements, we excel at rapidly assessing growth, marketing and/or operating execution challenges, and delivering actionable plans to improve operating results.