About Lucero Growth

Lucero Growth started in 2017 by Maria Gallegos, initially to advise close colleagues following her leave of absence from Amazon. The practice has since evolved to a boutique consultancy, providing fractional CMO/COO services and growth advisory to a variety of clients.

An experienced Board Director, CEO, COO, CMO and advisor, Maria has a proven track record of driving commercial growth across grocery retail, e-commerce (direct to consumer), and tech/SaaS sectors. Her operating experience spans public and privately held/PE owned companies, including Amazon, Nestle, SpartanNash, Equifax, Credit Sesame & Founders First Capital Partners.

Certified in Peak Operating System – a methodology used to scale growth in VC-backed startups and Techstars, Maria’s expertise has generated favorable operating outcomes for multiple organizations struggling to deliver strategic growth and revenue goals.

A graduate of Reed College (BA), Seton Hall University (MA) and the University of Minnesota (Finance Certificate), Maria also advises AI-based SaaS startups in growth scaling methods.

Maria is actively seeking new Independent Board Member opportunities, public or private.

Sample prior fractional engagements & advisory assignments include:

Fractional CMO/COO, Founders First Capital Partners  - private RBF capital Fractional CMO, Super Home Warranty SAAS - Series C insurtech
Fractional CDMO, Hanna Andersson, D2C apparel - Private Equity
Fractional VP Marketing, Brookshire’s Grocery Company - Private
Tangible Intelligence AI software (GTM & CRM Strategy consulting)
Wavebid AI auction platform SAAS (GTM & Strategy consulting)
Metonymize AI s/w (Advisory on retail use cases & GTM) - Acquired by Straive
Duracell (Amazon listings optimization, Amazon program execution)
Nestle Spoonful One (GTM/market launch on Amazon & D2C)