About Lucero Growth

Lucero Growth started in 2017 by Maria Gallegos, initially to advise close colleagues following her leave of absence from Amazon. The practice has since evolved to a boutique consultancy, providing fractional CMO/COO and growth advisory services to a variety of clients.

An experienced Board Director, CEO, COO, CMO and advisor, Maria has a proven track record of driving commercial growth across grocery retail, e-commerce (direct to consumer), and tech/SaaS sectors. Her operating experience spans public and privately held/PE owned companies, including Amazon, Nestle, SpartanNash, Equifax, Credit Sesame & Founders First Capital Partners.

Certified in Peak Operating System – a methodology used to scale growth in VC-backed startups and Techstars, Maria’s expertise has generated favorable operating outcomes for multiple organizations struggling to deliver strategic growth and revenue goals.

A graduate of Reed College (BA), Seton Hall University (MA) and the University of Minnesota (Finance Certificate), Maria also advises AI-based SaaS startups in growth scaling methods.

Grocery Industry Memberships & Associations: WGA (Women Grocers of America) Member; Grocery Next Board Advisor. Frequent Guest, Food Retail Alliance Share Group.

Professional Networks: Member of EWA (Exceptional Women Alliance) EWOB (Extraordinary Women on Boards) and CEOX. Mentor & Strategic Advisor for StartOut.

Sample prior fractional engagements & advisory assignments include:

Fractional CMO/COO, Founders First Capital Partners  - private growth capital Fractional CMO, Super Home Warranty SAAS - Series C insurtech
Fractional CDMO, Hanna Andersson, D2C/e-commerce apparel - Private equity
Fractional VP Marketing, Brookshire’s Grocery Company - Privately held
Tangible Intelligence AI software -GTM & sales enablement strategy consulting
Wavebid AI auction platform SAAS -GTM & sale enablement strategy consulting
Metonymize AI s/w (acquired by Straive) -advisory on retail use cases & GTM planning
Nestle Spoonful One - GTM planning & execution on Amazon & direct to consumer